Word of mouth is slow and flyers are hard to measure. ERPLI helps you run Facebook and Instagram ads aimed at parents near your centre, catches every enquiry in one dashboard, and helps you turn trial classes into enrolments.
A boosted post reaches anyone. A proper Meta campaign reaches the parents who actually sign their children up for mental maths.
Ads shown to parents of children aged 5–14 who live within reach of your centre.
Tested templates on focus, confidence, better maths marks and less screen time.
Parents leave their name, phone and child's age without leaving the app.
Stay in front of parents who visited your website but have not booked a trial yet.
We set up the campaign and tracking pixel, so you skip the Ads Manager learning curve.
See what each enquiry and each new student costs, and move budget to what works.
Real screens from the ERPLI Abacus admin and student panels.


A lead is only a phone number until someone calls back. These tools make sure no parent is forgotten.
Every enquiry in one list. Log calls and set follow-up reminders.
Guidance on running a demo class that shows parents real progress.
Track parent referrals and the discounts or rewards you give for them.
Plan summer camps, back-to-school offers and referral contests at the right time.
Ready-made messages and flyer designs you can brand and send.
Ads work better when parents can check you out. See academy setup.
Parents are not buying a gadget. They are trusting you with their child for a year or more, so the ad has to earn that trust.
Children do not choose abacus classes. Ads talk to parents about focus, confidence and school maths, not about beads and formulas.
Few parents travel far for a weekly class, so a tight local radius beats a city-wide campaign for offline centres.
The ad's only job is to book a free trial. The trial, and a quick follow-up call, is where parents decide.
We agree on your area, budget and offer, usually a free trial class.
Ads go live on Facebook and Instagram with lead forms and tracking in place.
Leads land in your dashboard. Call quickly and book the trial class.
Each week, keep the ads with the lowest cost per student and drop the rest.
Most single-centre academies start with a small daily budget for two to four weeks, then put more behind the ads that bring enquiries at the lowest cost. We help you pick a starting budget for your area and track your cost per lead from the first week.
Parents in your area with children of abacus age, roughly 5 to 14, on Facebook and Instagram. People outside your area or without children in that age range are left out, so you do not pay for clicks that will never enrol.
Into your ERPLI dashboard, with the parent's name, phone number and child's age. You can log calls, set follow-up reminders and mark who booked a trial class.
No. Facebook lead forms collect enquiries inside the app. A website still helps with trust and retargeting, and it comes free with ERPLI.
Most campaigns bring their first enquiries within a few days of going live. The first two weeks are for learning which ads and audiences work in your area, so judge results on cost per enrolled student after a month, not on the first day.
No. Your ad budget is paid to Meta directly. Campaign setup and support may be included in your plan or charged separately, so ask us what your plan covers.
Build a steady flow of parent enquiries and fill your next batch.
Start on WhatsAppERPLI Abacus is abacus academy software from ERPLI. It puts live classes, daily practice, games, online exams, certificates, attendance, fees and franchise management in one platform, under your academy's own brand. Lead Generation is offered by the ERPLI team alongside ERPLI Abacus, to help academies grow.
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