Lead Generation

Abacus Lead Generation
That Fills Your Batches.

Word of mouth is slow and flyers are hard to measure. ERPLI helps you run Facebook and Instagram ads aimed at parents near your centre, catches every enquiry in one dashboard, and helps you turn trial classes into enrolments.

Facebook and Instagram Ads for Abacus Classes

A boosted post reaches anyone. A proper Meta campaign reaches the parents who actually sign their children up for mental maths.

Marketing Add-ons in ERPLI

Real screens from the ERPLI Abacus admin and student panels.

ERPLI Abacus — Admin panel: digital marketing add-ons including Meta and Google Ads support
ERPLI Abacus — The full add-ons marketplace for growing your academy

Turn Enquiries Into Enrolments

A lead is only a phone number until someone calls back. These tools make sure no parent is forgotten.

Why Abacus Ads Need a Different Approach

Parents are not buying a gadget. They are trusting you with their child for a year or more, so the ad has to earn that trust.

How a Campaign Runs

Plan

We agree on your area, budget and offer, usually a free trial class.

Launch

Ads go live on Facebook and Instagram with lead forms and tracking in place.

Follow up

Leads land in your dashboard. Call quickly and book the trial class.

Improve

Each week, keep the ads with the lowest cost per student and drop the rest.

Frequently Asked Questions

How much should I spend on Facebook ads for abacus classes?

Most single-centre academies start with a small daily budget for two to four weeks, then put more behind the ads that bring enquiries at the lowest cost. We help you pick a starting budget for your area and track your cost per lead from the first week.

Who sees the ads?

Parents in your area with children of abacus age, roughly 5 to 14, on Facebook and Instagram. People outside your area or without children in that age range are left out, so you do not pay for clicks that will never enrol.

Where do the leads go?

Into your ERPLI dashboard, with the parent's name, phone number and child's age. You can log calls, set follow-up reminders and mark who booked a trial class.

Do I need a website to run ads?

No. Facebook lead forms collect enquiries inside the app. A website still helps with trust and retargeting, and it comes free with ERPLI.

How soon will I get enquiries?

Most campaigns bring their first enquiries within a few days of going live. The first two weeks are for learning which ads and audiences work in your area, so judge results on cost per enrolled student after a month, not on the first day.

Is ad spend included in my ERPLI plan?

No. Your ad budget is paid to Meta directly. Campaign setup and support may be included in your plan or charged separately, so ask us what your plan covers.

Stop Waiting for Referrals

Build a steady flow of parent enquiries and fill your next batch.

Start on WhatsApp

About ERPLI Abacus

ERPLI Abacus is abacus academy software from ERPLI. It puts live classes, daily practice, games, online exams, certificates, attendance, fees and franchise management in one platform, under your academy's own brand. Lead Generation is offered by the ERPLI team alongside ERPLI Abacus, to help academies grow.

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